Text Festival rebrand

The Text Festival is an internationally recognised event investigating contemporary language art (poetry, text art, sound and media text, live art). The 2011 Festival will be its third manifestation.

The Festival specialises in experiments, in new experiences, in performances and exhibitions that mix artforms in groundbreaking combinations that challenge traditional language art boundaries and offer artists a forum for dialogue and exchange of ideas.

The new identity directly plays on the diverse nature of the festival, with layered, deconstructed letterforms making up a background against which the white 'Text Festival' type elements of the ident contrast. Single layer elements of the identity background are pulled out for use in universal backgrounds.

 An initial based 'TF' square version and single colour executions make up the clients identity pack. The square edition being especially useful for icon use such as on the branded Text Festival Twitter account.